When Corporate met Wellness a new vision was born.
Sami Hossny and Ivaylo Sekoulithki are the founders of Health 4 Wealth and have made it their mission to give busy people with a sedentary lifestyle a fighting chance for improving their health.
From Idea to Prototype
Sami and Ivo met and collaborated to create the prototype of the Wellness Program. Initially conceived as a post-pandemic initiative to revitalize people and culture through wellness and community, it evolved into a friendship and partnership grounded in shared values and principles for success. A successful wellness month boosted engagement among the company's 300 employees, inspiring us to launch Health 4 Wealth one year later.
Companies began reaching out to us, eager to engage and educate their employees on health and nutrition. Telus International, FXCM, and Yotpo were among our first clients, playing a pivotal role in shaping our product and service offerings.
Solution Validation
After successfully collaborating with six medium to large companies, we identified the growing demand for our product. It became clear that we could no longer rely on the initial technology used to deliver our service. We needed to develop our own platform, combining essential features and resources to offer added value and drive transformation in the wellness industry.
Instead of waiting for VC funding, we took a different approach by bootstrapping and building our product using no/low code tools. Under the leadership of Ivaylo Sekoulitchki, a tech enthusiast and non-developer, the first version of our product was created. What began as an experiment evolved into a functional product used by companies just four months later. This rapid market entry allowed us to quickly validate our new product and service, iterating based on client feedback.
Our app became officially available on the App Store, integrating functionality and convenience to empower companies in engaging their employees and building a stronger, more resilient workforce.